At Bishop Media, we have noticed an increased demand for newsletters as a service. This means that we help to regularly compile and send out newsletters to the desired target group, collect statistics and follow up on the results. Perhaps you are one of those who have also been a little curious about this somewhat forgotten but very effective marketing channel and want to know more? Then read on for some quick facts!
Why you should send newsletters to your customers
Remind them that you exist
Regularly popping up in your customers’ inboxes increases brand awareness for your company. The more often your company name and logo are seen, the more memorable they become. Perhaps you can offer a service or product that the recipient needs right now. In that case, it’s very convenient to have a solution delivered directly to their mailbox.
Direct contact with your customers
With a newsletter aimed at people who already have some interest in your company, the chances of getting your marketing right are very high. It is likely that what you want to recommend or present is very relevant to this particular target group.
Cheap marketing
Sending out a newsletter is quick and often free of charge. What other marketing channels can boast the same?
Clear measurability
The statistics report from a newsletter is incredibly clear. You can see exactly how many people received, opened and read your letter, which links were clicked on, or if anyone has unsubscribed from future mailings. This makes it easy to measure which content interests the recipient and thus continuously improve your newsletters and marketing.
Questions about newsletters?
Are you interested in starting a newsletter for your company and want to chat about your ideas? Get in touch via the contact form below or contact us directly at +4611-16 86 00 and we will help you.
