In a digital annual report, you can use infographics, videos, animations and other tools to visualise your information and figures. This will most likely make your content much easier to understand and absorb.

A digital annual report online can easily be linked to via social media, in newsletters, on your website or in other contexts. Everyone can access the report, not just those who receive it physically or emailed to them in PDF format. The digital annual report is then always available online and easily accessible – no one needs to search through old documents or email conversations anymore.

An annual report or sustainability report can honestly be a bit long and… boring. With dynamic and interactive elements such as a clickable chart, headlines that slide into view, or the company’s CEO presenting a section in video form, there is a greater likelihood that the reader will actually stay and go through the entire report without losing interest along the way.

When the annual report is built on the web, we can also easily connect tracking and analysis tools that collect data about the report. We can see how many people have read it, which parts have attracted the most interest, or if any section seems less appreciated. By analysing the data, your company can learn from the results and find opportunities for improvement for next year’s report.

The advantage of an online version of your annual report is that it is not permanent like a printed document or emailed PDF. It can always be quickly changed if incorrect data or spelling mistakes are discovered.

Most annual reports today are produced in PDF format (in addition to physically printed editions) with a long, narrow format and small text size. This means that readers who open the annual report, very often on a mobile phone or tablet, need to zoom in and navigate around the document to be able to read all the text. An online version of your annual report is designed to adapt to all screen sizes and is therefore just as easy to navigate on a mobile device as on a computer with a large screen.

Developing your annual report online instead of in print saves the environment by eliminating both the production and distribution of a physical annual report. It shows that your company is both climate-smart and modern.