Svensk Dagligvaruhandel – digital annual report

Every year, our customer Svensk Dagligvaruhandel publishes a report on sales trends and developments in the grocery retail sector – Dagligvaruindex. In 2021, they decided to make it digital together with us at Bishop Media in order to present “boring figures” in a more playful and lively way, without losing credibility.

The design is based on their graphic profile, but has been supplemented with illustrations and greater use of the profile’s stronger colours to capture visitors’ interest. The statistics are presented in interactive diagrams that make the information clear and easy for visitors to understand.