What should a good website contain? A simple guide for businesses

Having a professional and user-friendly website is crucial for business success today, regardless of industry. But what should it actually include, and why? In this article, we go through the most important elements you should have in place, from structure and design to content and security.

A clear structure makes it easy for visitors

The structure of the website is crucial for guiding visitors in the right direction. The goal is to make it easy to understand what you offer, who you are and what the next step will be. Here are a few pages that we at Bishop Media always think should be included:

The landing page

This is your first encounter with the visitor, and we all know that first impressions count the most. The home page should clearly show who you are, what you offer, and provide the visitor with natural paths to the rest of the website’s content and information.

Services or what you offer

Here you explain what you can help with and why you are the best at it. Highlight what makes you unique in the industry! We always recommend using your own reference images to show what you can do and what you know. In an image gallery, visitors can quickly see that you know what you are doing and can imagine themselves achieving the same results.

About us

Let visitors get to know you. An “About us” section with your history, values and pictures of the team helps build trust in you and your business. It’s easier to contact a company that feels personal and authentic, and it will increase trust before the first meeting has even taken place.

Contact

A clear contact page is important for both existing and potential new customers to take the step of contacting you. We always tailor the contact page to your specific needs, whether the goal is for visitors to request a call back for more information, enrol their child in your nursery, request a quote for your services or find your workshop.

Integritetspolicy / GDPR

All websites need to have accurate information about how personal data is handled so that visitors can feel secure. We ensure that this is in place and complies with applicable laws, and is consistent with how you handle important information.

Good design is one that reflects the business

A modern design shows that you are a current and relevant business in your industry, but a website should not just be attractive. The most important role of design is to tell people who you are, highlight your information and, of course, appeal to your target audience. Is it time for a makeover? We are happy to help you refine your graphic profile or develop a completely new visual brand to take your business to the next level!

A picture is worth a thousand words

Images are an incredibly effective tool for showing who you are, what you do and, above all, building trust. By showcasing yourselves, your reference projects or your products, you create both credibility and recognition.

Responsive websites work on all devices

Today, a large proportion of traffic on many websites comes from mobile devices. We ensure that your website works just as well on mobile phones and tablets as it does on a computer screen, with a design adapted to all screen sizes.

How to keep your website alive and up to date

A website that is updated with current information shows that the business is active and relevant. Some of our best recommendations for keeping your website interesting are:

Keep your images updated so that it is clear that you are active.
Make sure that all text information is correct. No one needs to see contact details for employees who no longer work there.
A news section lets visitors know that you are constantly developing and improving your service.
Displaying a feed from your social media makes the website feel alive.

Visibility in search engines

A website can be as good and attractive as you like – but what does that matter if no one can find it? We ensure that the content on your website is optimised so that you are more visible on Google. This involves things like headings, keywords, loading times and page structure. We are happy to help you with both text and technology. so that you can reach the right target audience!

Security and maintenance – important behind the scenes

A good website should not only look good and function well today, but also be secure and kept up to date over time. In addition, all our websites have SSL certificates, which means that visitor information is protected.

We ensure that the website is kept up to date with the latest technology and that everything works as it should. This reduces the risk of bugs and security threats, allowing you to focus on your business instead. We are here for you and will step in when something goes wrong!

A website that does the work for you

A good website is more than just a digital brochure. It is a tool for building trust, generating new customers and presenting yourself in the best possible way on the market. With the right structure, design and content, your website will become one of your most important tools for moving your business forward.

Would you like help creating or improving your website? We are happy to help you throughout the entire process, from idea to finished solution.

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